With the ever-growing competitive market, what makes certain ventures stand out? Many may argue that this is measured purely on a scale on which profits are measured. As true as this sounds, none of it would be possible if it weren’t for the employees involved. This degree of involvement is better known as employee engagement.

Many people believe that employee engagement is a measurement as to what extent employees are happy or satisfied, but that is not necessarily the case. According to Kevin Kruse, CEO of LEADx and author of “Great Leaders Have No Rules”, employee engagement is the “emotional commitment the employee has to the organisation and its goals”. In other words, it is the alignment of core beliefs and value systems between the employee and the organisation in which they work. 

Building on that, we see that for example companies that function under “green” standards would yield better results with employees who tend towards environmentalism. Same with companies that value the physical and mental health of their employees. Why would companies go the extra mile for employee engagement when numbers and statistics all seem to be in place? The answer to that is quite simple: it all starts with the workforce! An engaged workforce will undoubtedly lead to better results. When employees want to work for the betterment of their company, it becomes a whole different story than when they are simply working for the paycheck. 

Engaged employees thus lead to higher quality of service and productivity, which in turn leads to higher customer satisfaction, which then leads to increased sales, which eventually leads to higher levels of profit; all the while keeping the betterment of the employees themselves first and foremost.